Why It Is Sometimes Better to Choose Product Redesign Over Growth

Choosing a product redesign over a growth strategy is not without its pros and cons. It is less expensive, more effective, and reduces dissatisfaction among users. Redesigns also improve customer experience and increase user engagement. But are they really better than a growth strategy?

Reduces dissatisfaction

Product redesigns are never easy. They mean sacrificing the ability to build new features or fix bugs. And they can cost you customers. Building a new product while trying to maintain and grow your existing customer base is like trying to build a plane while in flight. If the new design doesn’t keep current customers engaged, it’s very likely that they’ll leave mid-flight. Therefore, companies need to do whatever they can to ensure that customers stay engaged.

Improves customer experience

One of the key questions for a company is how to improve the customer experience. Whether it’s through a new product or a redesign of an existing one, companies must look at the entire customer lifecycle and how they interact with the brand. If they choose to focus only on certain touchpoints or interactions, they risk creating a disjointed experience. However, if they look at the customer lifecycle as a whole, they’ll get important insights from the customer.

As a result, the customer experience needs to be considered from the earliest stages of any redesign or improvement process. While there’s no one single way to achieve that, a combination of strategies can help businesses improve the customer experience. By integrating analytics, feedback, and engagement facilitation tools, companies can improve the overall experience of their customers.

The goal of customer experience optimization is to create a memorable journey for the customer. A great customer experience can increase engagement and spending. It can also increase loyalty. In addition, 75% of consumers are willing to forgive a company for a bad experience. In short, customer experience optimization is critical to building a brand image in the customer-centric online market. This strategy requires three distinct phases: planning, executing, and measuring. By following these phases, a business can better understand what needs improvement and how to ensure ongoing improvement.

Increases user engagement

In a recent report by Gallup, a company that collected data from two-fourths of business units in the United States and interviewed six-thousand customers, the results revealed that the number of customers who feel engaged with a product is higher than that of non-engaged users. This is important, because these customers are the main source of profit for the company and are also likely to build a long-lasting relationship with it.

The key to increasing customer engagement is personalized content. Personalized content builds strong relationships between the brand and the customer. Engaged customers will come back to your product for more. In addition, highly engaged users will spread the word about your brand to others without compensation. These customers are less likely to seek similar products from your competitors.

Before you decide to redesign your product, you need to have a solid business case for doing so. While it may be easier and risk-free than launching a new product, redesigning an existing product is still a big step, and it will still require resources and support. However, if done right, a product redesign can be an excellent way to get new customers and keep old ones happy.