What Is a Good Kind of Weird?

Weirdness isn’t always bad, and it’s often a sign that you’re different from everyone else. But some people don’t like the idea of weird, and they want you to be “normal.” This print campaign from Vancouver-based brewer Fuggles and Warlock shows that sometimes it’s a good thing to be weird. The ads show all sorts of weird things you can do with your weirdness — from rescuing a cat to helping an elderly woman cross the street. It’s all part of the fun! You just have to know how to embrace your weirdness and not let it rule your life.