What Happened to Arden B Clothing?

If you’re wondering what happened to Arden B clothing, look no further than your local department store. The brand was once synonymous with luxurious fabrics and original designs, but these days, all you can find there is polyester and wet seal duds. The company once sold classy, girlie clothing that was appropriate for church. Now, it sells clothing for college kids and ghetto-B dwellers.

Wet Seal Inc., the company that owns Arden B, announced plans to close down 31 of its stores by the end of fiscal year 2015. The Clothesline will be replaced by Wet Seal Plus stores, and Arden B will no longer be open. While Wet Seal owns Arden B, the company also has a e-commerce website. It generated $60.4 million in sales last fiscal year, which represents 11% of the company’s overall sales.

However, Wet Seal corporate has been struggling to compete with fast fashion brands, resulting in a net loss of $38.4 million for the fiscal year 2013, down from a net loss of $113.2 million in 2012. Arden B had sales of $60.4 million in fiscal year 2013, which represented only 11 percent of Wet Seal’s total revenue. The company expects to make pre-tax cost savings of $1.3 million in the second quarter of fiscal year 2014 and $4 million over the next two years.