What Defines Cultural Communication?

Understanding the dynamic nature of culture and its interaction with communication allows individuals to more comfortably adapt to relationships, organizations, or societies with differing cultural communication patterns; it also increases tolerance for differences in beliefs, values, or customs.

Culture in any group or organization is formed and communicated largely through its communication processes, so leaders can use this information to become more effective intercultural communicators.

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Culture can be defined as the collective beliefs, values, customs, ways of thinking and communicating that define one group and are specific to them. Culture also refers to how individuals act within that group – behavior such as interactions among family members or work colleagues as well as within organizations or societal levels. Communication plays an essential role in developing culture as well as managing cultural differences.

Individuals and organizations alike may encounter difficulties communicating effectively with other cultural groups for various reasons, including miscommunication and misunderstanding of nonverbal as well as verbal behaviors. Misunderstanding can often result in lost business opportunities or physical injury; thus, companies frequently consider cross-cultural competence training for employees who work internationally as a top priority.

Cultural communication encompasses an array of activities and skills, spanning linguistic comprehension to organizational and interpersonal processes. While certain aspects of culture remain constant over time, others can change as individuals from diverse cultural backgrounds interact and influence one another’s culture formation and development.

Every person possesses their own communication style, which can often be defined by the culture in which they were raised. Therefore, it is crucial that individuals become aware of differences in how different people communicate with one another, as this has a direct bearing on whether professional or personal interactions succeed or fail.

Communication among individuals from different cultural groups may prove challenging when their expectations and norms don’t align. These discrepancies could stem from various sources; one factor might be that certain individuals feel more at home with certain aspects of their culture, while others could be affected by popular culture, media or friends who spend most of their time together.

Communication among people belonging to the same culture often feels natural and makes perfect sense; therefore, when they interact with individuals or groups from other cultures, their behavior often seems strange or even unfamiliar to them.


Cultures are created, transmitted, and sustained through communication between people of various cultural groups. This applies not only to small-group cultures such as families or coworkers but also larger organizations and societies; therefore communication among people from diverse cultures often poses both unique challenges and rewards.

Cultural communication serves a primary goal: it fosters mutual understanding of one another’s values and assumptions. This can be accomplished both verbally and nonverbally through both verbal and nonverbal means. Non-verbal means include facial expressions which may be misunderstood across cultures; body language such as slouching, eye contact or body positioning; gestures like nodding the head up and down which may have different interpretations in different cultures, so senders of messages must recognize that their gestures may mean different things to different recipients from them when communicating across cultures.

Culture will inevitably shape how a person communicates, but adapting his communications to those from different cultures is an invaluable skill. This is especially pertinent to individuals working or studying in multicultural environments such as schools, businesses and police departments; adaptability also becomes increasingly crucial when traveling or frequently engaging with those from diverse cultures.

Other than differences in language and communication styles, some cultures also have diverse beliefs regarding what constitutes important values; some emphasize achievement over relationships while others prioritize family and community ties. Yet despite such variances between cultures, people from each can still effectively collaborate and cooperate together.

One of the most effective ways of raising awareness and promoting cultural heritage is through innovative communication tools, such as Information and Communication Technologies (ICTs) and social media for cultural management. However, cultural organizations are sometimes unwilling to implement these methods of communication for heritage management activities – this research seeks to identify why and provide solutions on how ICTs and other innovative tools could better assist their efforts – to build understanding as to how cultural organizations can utilize contemporary tools for heritage management.


Cultural communication comes in many forms and should be an essential component of successful interaction among people from various cultures. Some effective cross-cultural strategies for communicating include active listening, paraphrasing and asking frequent questions – these methods allow one to better comprehend another person’s behavior and language to minimize miscommunication and missteps.

Cultural communications play a critical role in business, education and the arts. Students come from all over the world to study at American colleges; multinational companies typically employ employees from varying countries and backgrounds – effective communication among these employees can avoid miscommunication, increase productivity and build stronger bonds among staffers.

Culture can be defined in its broadest sense as an integrated set of beliefs, attitudes and values that distinguish one group from others. Culture also refers to institutions like religious and political systems, family structures and social organizations; its definition serves as the cornerstone of intercultural communication theory.

Intercultural communication examines how individuals from various cultural communities collaborate to coordinate meaning and action with one another, rather than traditional communication studies that primarily look at how individual messages reach groups from one person or individual to another. Furthermore, intercultural communication investigates how groups communicate both internally and with external ones.

For successful communication between cultures, you must understand their languages and customs. By learning their respective idioms and customs, it will enable you to recognize common patterns of thinking, speaking and behaving and establish strategies to overcome any disparate behaviors or beliefs between groups. You may then devise ways of reconciling differences through mutual respect or compromise. Assimilation will enable you to break down barriers that might impede effective communication. For instance, if you’re working with teams from Moscow and Quito, being able to overcome language and time zone differences will be key for project success. As well as this, you must also figure out how best to handle the various forms of communication used; such as sarcasm, jokes or innuendoes that may arise during discussions – taking care not to offend either party and avoid creating unwanted situations.


Cultural communication in business helps employees and clients of a company understand each other fully, which prevents miscommunication that leads to failure and stress in the workplace. Businesses that take the time to discover the cultural communication preferences of both employees and clients increase the chances of establishing smooth working relationships between staff members and clients.

People belonging to the same culture typically respond similarly to verbal and nonverbal communication; however, there may be generalizations which help you predict how someone may respond in particular situations – these generalizations are known as cultural communication styles.

Members of a high context culture tend to convey messages which rely heavily on physical surroundings or internalisation for transmission; only minimal information may be coded explicitly through transmission.” On the other hand, people from low context cultures typically speak directly and expect their interlocutor to understand their meaning without context.

Different cultures also hold varied assumptions regarding how important relationships with others in their community are, which manifests in their communication style. North Americans prefer using first names instead of titles or honorifics when speaking with one another; people from individualistic, low-context cultures treat all individuals equally, which also plays a factor.

People of different cultures often hold differing beliefs on how best to resolve conflicts, leading them to diverge in communication style and thus creating tensions that lead to disagreements and ultimately conflict. These differences in conflict resolution styles can create tension among people from one culture; furthermore, they can cause communication difficulties when working with individuals from other cultures. Avoiding communication problems involves understanding individual communication styles and beliefs behind them. A popular way of doing this is conducting a cultural communication questionnaire and assessing personal and professional communicators accordingly. The questionnaire requires selecting statements most reflective of yourself and rating them from 1 (low preference) to 5 (strong preference). You can complete it alone or as part of a group and serves as an effective way to assess and enhance communication skills.