What Are the 7 Elements of Marketing?
What are the 7 elements of marketing?
Originally the four Ps of marketing (product, price, place and promotion) were the mainstays of the strategy, but as the world became more complex, three extra elements were added to help marketers formulate an effective and competitive approach.
The first of the 7 elements is product, which includes a business’s offering in terms of the features and benefits it offers. This can include a product’s purpose, how it looks, the packaging and any warranties it comes with. The customer needs to know what is included in a product and why it’s better than rivals’.
A marketer may also consider positioning, which is the ability to position a business’s offer in the minds of consumers. This involves establishing a distinctive brand identity, creating a compelling set of marketing messages and communicating those messages effectively to target customers.
Another important element of the marketing mix is promotion, which focuses on making sure people in your target market know about your business and its products or services. This can be through advertising, direct mail or public relations.
As businesses evolve and adapt, they must continually evaluate their promotional strategies to ensure that they’re achieving the best possible results. To do that, they should use a marketing health check to evaluate all of the 7 elements of marketing and to see how they are working together to achieve their goals.
The second of the 7 elements of marketing is packaging, which includes a company’s packaging and any branded materials that it uses to communicate its message. This can include the design of the packaging, its materials and even how it’s printed or shaped.
This is one of the most crucial elements of the marketing mix, as it can have a huge impact on how well your products and services are perceived by consumers. It can be the difference between a customer choosing your brand over the competition, or simply ignoring it altogether.
It’s also the reason why companies often use their physical presence in a market to promote their products or services, such as restaurants, stores and retail chains. These locations can provide an excellent way for potential customers to learn about the brand, and then make a purchase decision.
3. Price
Pricing is the process of deciding how much money to charge for a business’s products or services. This can vary depending on the market and the competition, but it should always be based on a solid understanding of the costs and revenue of the company.
4. People
People are an integral part of your marketing strategy, as they are the ones who interact with customers and deliver your services. This includes the people that you hire to provide your business with a specific service, as well as the internal staff that are responsible for carrying out those services.
