During Season 4 of Shark Tank, Dusty Holloway and Jeff Stafford pitched their fishing and hunting accessory, Shell Bobbers. The two friends are fishing enthusiasts and are pursuing their dreams in the outdoor industry. They have been fishing together for years and are now in the business of selling their patented bobbers to the public.
They teamed up with Mark Cuban and sought an investment in exchange for 33% of their company. They went into the Shark Tank with a net worth of $240,000. Before their appearance on Shark Tank, they had only sold about one thousand units of their bobbers, but they were planning on launching the product in Walmart and 7-11 stores across the United States. Fortunately, the Sharks decided to help them get their product into the stores.
During the episode, Mark Cuban offered to invest $80,000 for a stake in their company. He also offers them a royalty of 50 cents per unit until they recoup their investment. They accepted his offer. The three-way deal also includes an agreement that they will sell their Shell Bobbers at 3,000 7-Eleven stores. Moreover, they are in negotiations with Walmart.
They have sold a total of 440 units in the past three months for under $1000, but they hope to break the $1 million mark by the end of the year. Dusty and Jeff have plans to hire people to help them run the machines, and they will move from Dusty’s garage to a larger facility to help keep up with the demand.
The two friends have been fishing companions for their entire lives, and they have been able to combine their passions for hunting and fishing in the development of the Shell Bobber. In fact, Jeff has a provisional patent for his bobber. The bobber is made from a shotgun shell and is filled with floatable material. The shell is then pressed down on a wooden dowel, which has a spring on the top. This dowel is then slid into the shell. The result is a unique bobber. The bobber is then floats upright in the water and is perfect for catching fish.
The bobbers are available in glow-in-the-dark as well as camouflage designs. The shell bobbers have a slot at the bottom for fishing line, and the wooden dowels have a spring on the top. The bobbers are made in the United States and are priced at $8.99. They are currently selling briskly on Amazon, but aren’t available in Walmart.
They have also been able to secure celebrity endorsements from anglers. In fact, Duck Dynasty star Willie Robertson has endorsed their product. They have also secured a contract with Gander Mountain and Cabela’s. They are presently in talks with Walmart, and hope to be in the stores soon. They are also partnering with Ace Hardware to place a few hundred test stores in pilot stores.
As for the future of their business, they will be looking for a distributor and are working on a contract with Walmart. They also want to expand into the outdoor retail market. They’ve made a lot of sales since they appeared on the show, and have been able to move into a larger facility to keep up with the demand for their bobbers.