Founded in 2014 by Black haircare entrepreneur Monique Rodriguez, Mielle Organics has grown into one of the fastest growing natural hair care companies in the United States. Its products are sold in more than 100,000 retail locations, including Target, Walgreens, Sally Beauty, Walmart, Ulta, and CVS. It also has an international presence in Europe, Africa, and South Africa.
The company started as a hair care tutorial on Instagram. Founder Monique Rodriguez had no intent of creating a line of haircare products. Instead, she was looking for a way to make money. She found that selling oils and hair care products was a lucrative business. She started by selling a limited number of pieces, including a mint almond oil and a lightweight hair oil.
She began to research different hair care products and became fascinated by the process of creating concoctions from her kitchen. After creating a few oils, she began selling them. Her son Milan was born with a brain injury, and she had to take him off of life support for six months. It was during this time that she started to realize she wanted to pursue her passion for beauty products.
With the help of her husband Melvin Rodriguez, Monique launched Mielle Organics, a natural hair care and beauty line. The company’s products are sold in major retailers across the United States and internationally. The brand is a booming success, with annual sales of $15 million. Last year, the company saw category-leading growth rates. They are expected to see 160% growth in 2020.
Mielle Organics recently made a major investment from Berkshire Partners. They will invest $100 million to $1 billion in the company, and will remain majority owners of the business. The investment will help the company expand its distribution and expand its geographic markets. In return, Mielle will invest in communities across North America, the Caribbean, and Africa. The investment will also help the company launch new products and ramp up marketing.
The company has plans to enter new geographic markets, and also plans to streamline its packaging process. The company’s most popular product is Advanced Hair Formula, a proprietary blend of ingredients designed to support healthy hair, nails, and immune system.
The company recently broke ground on a 50,000-square-foot warehouse expansion. Mielle Organics is expected to see category-leading growth rates in the coming years. It is the fastest growing natural hair care company in the United States. Mielle Organics is a pioneering company that has made a major impact in the beauty industry. It is a multimillion-dollar company and has become one of the most recognized multicultural hair care brands in the world.
Founder Monique Rodriguez is a successful entrepreneur who has a hefty net worth. She is one of the few Black women founders to secure at least $1 million in venture capital funding. She has also made contributions to entrepreneurship programs, such as the Rutgers Business Hub, and has helped to raise scholarships for HBCU students.