Founded by Dustin Finkel, Ka-Pop snacks is a healthy snack that is made from sorghum, a natural grain. Unlike other snacks, Ka-Pop contains no high fructose corn syrup, artificial flavoring, or other ingredients commonly found in packaged snack foods. It is also a gluten-free snack.
The market for healthy snacks is growing rapidly and is expected to reach US$38 billion by 2022, according to Allied Market Research. These products are a popular choice among health-conscious consumers, and can be found at grocery stores, supermarkets, and natural food outlets.
Dustin Finkel is a certified personal trainer and nutritionist who founded Ka-Pop snacks to provide a healthy and tasty alternative to regular chips. He says he wanted to create a snack that would help people lose weight and stay healthy. He has spent 13 years in the food industry and he worked on several brands. He started experimenting with different ways to make his snack and came up with the idea for Ka-Pop.
He started selling his product in Whole Foods, 7-Eleven, and Amazon. He grew his business to a few hundred stores by the summer of 2018. Besides selling through the Internet, the company also sold in local natural food stores. They had sales of about $150,000 in their first year of business. Then, after appearing on Shark Tank, the brand experienced a huge spike in sales. In the year following the appearance, sales increased 238%.
Kevin O’Leary offered $350,000 for 17.5% equity in the business. While he was a big fan of the taste of Ka-Pop’s chips, he had concerns about the business. He also stated that he did not have an ancient grains product in his portfolio. He felt that dilution could occur as Ka-Pop continues to fundraise.
The chips were sold at Krogery, Whole Foods, and Amazon, but the company had an even larger impact on the natural foods scene. They were also chosen by the Kraft Heinz Company to be part of their Springboard Incubator Program, a startup initiative designed to turn start-ups into thriving companies.
The company’s founder has a net worth of $750,000 as of 2022. He is a self-proclaimed health and fitness junkie. He has spent 13 years in the food business, working on nutritious food products. He also works as an adjunct marketing professor at the University of Colorado-Boulder. He says that he was searching for an authentic snack that he would enjoy eating.
Dustin Finkel will pitch Ka-Pop snacks on the show Shark Tank in January. The episode will air on Sunday, January 19 at 9 p.m. ET. He will pitch the product to guest shark Rohan Oza. He hopes to secure a big investment from the sharks. The company’s sales are projected to hit $1.2 million in 2019.
The brand’s growth has been impressive in the past two years. The company grew from its original store in Colorado to 1,500 stores in different US states by the end of 2018. They have also received a lot of attention from Clover Vitality, a firm that focuses on growing food and beverage companies. The company plans to continue its expansion as the market for healthy snacks evolves.