If you’re looking for a new restaurant to try, or just want to see what people have been saying about your favorite local businesses, chances are you’ll turn to Yelp. This popular online review platform is free to use and only takes a few minutes to sign up. Once you do, you’ll be officially a “yelper.”
But if you’re not happy with your current location on Yelp, or you’ve moved, it’s pretty easy to change your name and location on Yelp. Here’s how.
To change your name on Yelp, you’ll need to log in to your account and edit your profile information. You’ll need to provide your first and last name, a valid email address, a password for logging in, and a ZIP code or postal code (if you live in the US). You can also choose a photo to upload. Your profile is public, so anyone can see your information and reviews unless you make it private through your account settings.
You can also select a primary location for your Yelp account. This will determine what content Yelp shows you, including businesses, events, and other listings. You can manage your preference in your account settings, though you may not be able to opt out of receiving administrative, transactional, or legal messages (you can read more about these messages here).
While many business owners hate the platform, it’s not impossible to get negative Yelp reviews removed. The platform has a policy that no one can pay to have a negative review removed, although it may consider taking down a review if it’s deemed defamatory or clearly illegal on a case-by-case basis.
The best way to increase the likelihood that your positive Yelp reviews will be seen by customers is to respond to them. According to Womply, businesses that reply to at least 25% of their reviews – good or bad – see a 35% uptick in revenue.
When you write a review on the Yelp app, it will ask you to select a star rating out of five. You can then type your review and include photos. It’s important to take the time to write a thorough review, as this will help future customers decide whether to visit a business.
While Yelp makes no guarantees that your review will be seen by customers, the platform has found that reviews with lots of details are more likely to appear in searches. Using specific words, such as “amazing,” “fantastic,” and “awesome” in your review is also helpful to boost its visibility.