The debate over horizontal versus vertical video for social media continues, but the end result is always the same – great content is needed for both platforms. Content must excel on the platform that best matches its purpose, and medium should be aligned with message. For example, a video made for YouTube should be in horizontal format, while a video for TikTok should be vertical. Regardless of your preference, remember to leave space for post-production adjustments when composing your content.
While many marketers believe that horizontal videos are more effective than those in the vertical format, recent data show that vertical videos are more compelling than their horizontal counterparts. Snapchat has found that vertical videos are nine times more likely to be watched by users. And, the new video format is rapidly taking over social media. Top brands are turning to vertical video to engage their audience. In fact, these brands have launched a feature called Stories to promote their products. By posting vertical videos on the app, businesses can reach far more users and potentially increase sales.
Another important consideration when deciding between horizontal and vertical videos for social media is the user experience. Horizontal videos may crop out a key part of the image. Or, they may require viewers to flip their smartphones in order to view the video. Considering that mobile users account for over 75% of all video viewing today, the user experience should be a top priority. The right video orientation can make all the difference in the world when it comes to digital content.
The best video orientation depends on the platform. Some platforms like Facebook, Instagram, and Snapchat support both formats. Others, like YouTube, require vertical videos to be cropped later. Some sites, however, recommend shooting your videos in a horizontal orientation and cropping them to fit vertically later. In such cases, it is best to use horizontal videos. In other cases, you can also crop your videos to make them horizontal if needed.
Aside from visual effects, horizontal videos are more professional and look more professional. Professional videos are almost exclusively shot in horizontal format, but a recent trend is using vertical videos. It is easy to see why this is the preferred format for social media users. While vertical videos may be a trendy new trend, they don’t look as polished as a horizontal video. They give the illusion of being shot on a mobile device, which isn’t the best choice for a DIY vibe.