Founded in 2014 by Laura Nelson and John Nelson, ColourPop is the internet’s most popular cosmetics brand. It’s a fast-growing company that’s been able to make a splash on the beauty scene, a result of its affordability, social media-friendly products, and cruelty-free formulas. Originally an e-commerce company, ColourPop is now a part of Seed Beauty, an umbrella company that also owns Kylie Cosmetics. It’s worth noting that a new beauty brand is notoriously difficult to break into.
The company has grown largely on the strength of its customers. In fact, ColourPop has an approval rating of eighty-seven percent. The brand is also known for its collaborations with social media stars, including Kylie Jenner. In fact, the company has partnered with Kylie on several endorsement deals, including a line of lipsticks.
Laura Nelson has worked in the beauty industry for seventeen years. She earned a bachelor’s degree in retail and consumer studies from the University of Arizona. Before starting her own company, she worked for Starbucks and UW Medicine. She also served as a consultant for the makeup company Spatz Laboratories. She also served as the president of that company. She helped guide the company’s decisions and gained perspective outside of the business.
ColourPop is a relatively new cosmetics brand, but its founders are well-known in the industry. The Nelsons are heavy hitters in the world of cosmetics, having helped launch Kylie Cosmetics and Seed Beauty. They also own Spatz Laboratories, which became one of the leading suppliers of beauty products in the world.
Despite its success, ColourPop has received criticism from some participants in a recent documentary on the brand. One of the participants suggested that the company is too closely regulated by PR. Another participant voiced concern that ColourPop’s wage structure is too high. Others have pointed out that the company isn’t very socially conscious. However, the founders of ColourPop don’t want to be branded as a celebrity or a makeup artist, so they prefer to let the product speak for itself. In fact, ColourPop’s most popular products have been developed with input from social media stars like Kylie Jenner.
ColourPop is also a sister company to Kylie Cosmetics. It was founded by Laura and John Nelson, who also partnered with Kylie on her line of lip kits and lipsticks. They are currently producing their products at the same lab. However, their product ranges are much lower, with prices ranging from $5 to $20. The company has also been featured in the Lizzie McGuire TV show.
ColourPop is also a subsidiary of Seed Beauty, an umbrella company that’s based in Oxnard, California. It’s also owned by Coty, which has a 51% stake. The company has an estimated net worth of about $350 million. It makes $100 million to $500 million in web sales, according to Forbes. It has also partnered with Rihanna on the Savage X Fenty brand. It’s also been featured in a BBC Three documentary.
ColourPop is an on-trend, cruelty-free brand that has the ability to work with celebrities. The brand is also a favorite among beauty junkies, who want to shop for products that have soul. This is thanks to the company’s use of intensely pigmented shock and a unique texture. The products are also marketed to a millennial audience, which helped ColorPop gain early traction.