Cole Haan Launches G-Series

The G-series is the latest in a long line of shoes made by Cole Haan. The company plans to spend between $1 million and $2 million launching the new line. The campaign will include guerrilla marketing tactics such as posting posters on construction sites without permission. The company will focus on the target audience of twenty-five to thirty-four-year-olds in seven cities.

The shoe is made of leather and features the trademark Cole Haan comfort. It has a 1″ heel and a leather lining. The breathable sole of the shoe is a nice touch, too. It is made for comfort, and the color is a classic.

Cole Haan is looking for new markets to grow in. According to the NPD Group, the shoe industry posted overall sales of $40.5 billion last year. Women’s shoes alone accounted for $22 billion in sales. The parent company of Cole Haan is Nike Inc.