Originally created by 24-year-old MBA dropout Rebecca Rescate, CitiKitty is a toilet training system that helps cats learn to use the toilet without using the box. It is designed with a set of rings that fit over the top of the toilet bowl, gradually increasing the opening of the toilet bowl and allowing the cat to use the toilet on their own.
CitiKitty sold over 40,000 units in its first year. It was also the number one seller in the Home & Garden Department of Amazon, generating over $1 million in revenue. This was due in large part to the exposure provided by the appearance of the popular movie Little Fockers. This film featured the cat of actress Samantha.
After the success of CitiKitty, the product line has expanded to include a line of flushable kitty litter, as well as a range of cat treats. The business is still going strong, with over a quarter million units sold so far. It is available in over 1,000 stores across the U.S. The owner of the company, Rebecca, continues to expand the product line.
When Rebecca pitched her product on Shark Tank, she sought a $100,000 investment for a 15% stake in the company. She explains that she wants to use the money to hire salespeople, as well as marketing personnel. Until now, she has been conducting her business through a website, with virtually no advertising expenses.
She pitched her company twice on Shark Tank. She was offered a deal by the sharks, but she decided to take her chances. Her deal was made with Kevin Harrington, who was a member of the show. He was willing to invest $100,000 for a 20% stake in the business.
When the product first launched in 2005, it earned a little over $100,000. By the time it appeared on the show in 2011, the business had generated over $1.4 million in revenues. The product has gone on to become a household name. It has been sold in over 1,000 stores across the country, and it has been in business for seven years.
The original idea for CitiKitty came from Rescate’s frustration with the fact that her cats had trouble urinating. She wanted to develop a toilet training solution for pets that would make the process easier for owners. She developed the product, which is now available in over 1,000 stores. It has since evolved to include a line of cat treats, as well as a line of dog treats. The company is now in business for over eight years and has generated over $8 million in total revenues.
Currently, CitiKitty is available in over 1,000 stores, and it has been selling millions of units. In the future, the product may be expanded to include toilet training seats for other household pets. Its creator has been on Good Morning America, CNN, and The Wall Street Journal. She is an entrepreneur who has founded six companies. She has an estimated net worth of over $1 million.