Biggie Wears a Coogi Hoodie by Versace

Biggie Smalls is the latest superstar to lend his endorsement to a turtleneck sweater. The hoodie is the latest in a series of rap stars who have revived the look. Once thought to be the stuff of Starsky & Hutch hangovers, the turtleneck sweater is now a must-have street style item. Tyga and 2 Chainz have also sported them in recent months.

The Coogi sweater embodies Biggie’s style legacy. Originally created by a small, Australian knitwear manufacturer, the sweater was marketed to the upper crust but became a staple of Biggie’s wardrobe. The rap star recognized the impact potential of the sweater’s color scheme and high price tag, and it became a fashion icon for him.

Versace reacted to the success of Biggie’s clothing by introducing it to the streetwear industry. The company, which had previously refused to cater to rappers, now tailors the iconic garments to Biggie’s measurements. The service has helped to create a strong bond between Versace and Biggie and has paved the way for Versace’s expansion into streetwear.