Andrew Tate has been in the news a lot lately. He has been under a lot of scrutiny over the past few years, and has been in and out of jail over allegations of human trafficking. As a result, he has been banned from social media, including Facebook, Twitter, and Instagram. But he is still on the radar. Despite his recent arrests and demotion to the “outside world”, his social media presence is still a major draw. And he is still clinging to a tenuous grip on relevance.
The Internet is a place where anyone can post anything. It’s also a place where people have an easier time establishing connections with others, even those they would never meet in real life. One of the biggest trends is the rise of a new kind of parasocial – the manosphere. This type of community is a breeding ground for misogyny and the aforementioned “golden triangle” of masculine power. These social networks, however, also foster a one-sided relationship between content creators and their followers. While this is beneficial for all involved, it also creates a slew of dubious aficionados, and a handful of bad actors.
A big part of the manosphere’s appeal is its ability to help individuals discover and hone their macho skills, or at least the ability to pretend to be a man. In fact, the most popular content creators on the Web are men. That may explain why some of the most viewed videos on the Internet feature male protagonists. However, in order to stay relevant, they’ve had to get more creative with their marketing campaigns. Some of the best examples of this are YouTube stars like Jake Paul, and the aforementioned “Tate”.
What’s most impressive about the “Tate” phenomenon is how it tapped into the Internet’s innate desire to connect with others. Using social media and other online tools, people are able to form relationships with one another that are intimate and personal. Although these relationships aren’t exactly romantic, they can be a lot of fun. So much so that Tate and his brother Tristan started a webcam business in their home country of Romania.
Despite all the controversy, the “Top G” has carved out a niche as an obnoxious internet guru. Besides his controversial social media posts, Tate has made a name for himself in the sport of kickboxing, winning two world titles. His eponymous TikTok video has amassed over 11 million views. To keep his online profile alive, Tate has been trying to boost his online visibility by appearing on the latest season of Dancing With the Stars. Despite his best efforts, his appearance on the show will likely be a flop.
Andrew Tate has also been accused of making a series of sexist tweets and Instagram posts. However, in a bid to reclaim his halo, the former kickboxer has enlisted the aid of a celebrity to do the heavy lifting. Having been slammed by his detractors on social media, he’s decided to do something about it.