15 Local SEO Tips to Improve Your Real Estate Websites

If you’re looking to improve your real estate website’s local SEO performance, there are a few key areas to focus on. These include Back-end SEO, mobile-friendliness, and Link signals. If you do these, you’ll be on your way to an improved website.

Back-end SEO

If you want to increase traffic to your real estate website, you must optimize your website for the search engines. There are numerous ways to do this, and one of them is by creating unique landing pages. These pages are focused on a specific goal, usually driving sales or lead generation. If you own a real estate agency, you can have a special landing page for each property type you offer. This is especially useful if you have different segments of users who may be looking for different types of real estate.

Besides generating quality leads, SEO helps you establish your expertise and authority. Search engines tend to favor websites that have authority. Proper SEO techniques and tools will help you rank high in Google and other search engines. For best results, consider hiring a specialist who is familiar with these techniques.

You can also create a sitemap, which provides detailed information about the content on your site. Sitemaps help search engines identify the most important pages on your site. You can use a software like Yoast or Screaming Frog to generate a sitemap. Another option is to use a free online tool. Once your sitemap is ready, you should also start thinking about off-site SEO. This involves building backlinks, local citations, and reviews on popular platforms.

Keyword-rich content is another crucial factor for boosting your website’s ranking. Search engines look for relevant content and are constantly crawling the web. A website with high quality content has a higher chance of being ranked on top results pages. It should have a relevant URL, title tags, and meta descriptions.

On-site SEO

On-site SEO is an essential component of your real estate website. It makes it easier for users to find the pages they want to see. It also helps reinforce the page’s value to search engines. For example, if you have a page with listings, you want to make sure that the description is optimized.

When optimizing your website, use keywords that people actually search for. Primary keywords are the most commonly searched for terms. Secondary keywords are those used less often. While keywords are important for real estate SEO, they shouldn’t be used exclusively as a marketing strategy. Keyword research tools such as MOZ can help you determine which keywords are most relevant to your website.

On-site SEO is essential for obtaining top rankings in the search engines. This method of optimization can propel listings to the first page of Google or even get them featured snippets. In addition, real estate SEO is a great way to attract traffic and attract attention. However, be sure to avoid black hat techniques and other techniques that could cause your website to be penalized or banned by search engines. Although black hat techniques are outmoded, they are still being used by some marketers who want to cheat the system. As algorithms evolve, they become harder to manipulate.

Localization is also crucial for real estate SEO. While Google doesn’t display featured snippets for geo-targeted searches, the presence of local information on a real estate website can give it an edge over competitors. For example, if your website is located in the city of Miami, you should include the city and state name in the title to increase the likelihood of being ranked for local searches.


As more people access the Internet on their mobile devices, your website must be mobile-friendly. Additionally, Google gives greater weight to mobile-friendliness when calculating search results. Developing a mobile-friendly real estate website is one of the best ways to ensure top rankings in Google.

Many real estate agents use free real estate websites provided by their franchise. While these sites are usually bland, canned templates, they serve their purpose. While free real estate websites do not perform as well on mobile devices, they still catch the eye of potential clients. Investing in a mobile-friendly website will help you stand out from your competitors and impress buyers and sellers alike.

One of the best ways to ensure your website is mobile-friendly is to use a responsive design. A mobile-friendly website will respond to a user’s device’s screen size and automatically adjust the content and navigation. This approach helps you maintain consistency across all platforms, which is important if you want to increase your search engine rankings.

Google has a special mobile-friendliness feature in Google Webmaster Tools that allows you to view a preview of the mobile version of your site before publishing it to the web. This is particularly useful if your site is updated frequently. If you’re unsure if your site is mobile-friendly, try to create a separate mobile website.

If your website isn’t mobile-friendly, most visitors won’t return. Moreover, if they have a bad experience on your mobile site, they’re also less likely to recommend it to a friend or colleague.

Link signals

Link signals for real estate websites can be crucial to local SEO results. The best way to get links to your website is to add original content. It is not enough to simply list out how many visitors you have each day or month. You need to understand their behavior. For instance, visitors who click on your ad will have a different intent than those who don’t. Using web analytics tools to identify your visitors’ intent is important.

Social media

One of the first steps towards improving your website’s local SEO is to gather data from visitors. This data can help you develop goals and segment users. Using tools such as Siteimprove, you can measure user behavior and find out which pages they visit most often. This will help you tailor your content and improve your targeting. Another great tool is heatmaps, which show users how they interact with your listings.

Another local SEO tip to improve your real estate websites is to use social media. It can boost your rankings in local searches by attracting more visitors. Make sure your social media profiles are verified. It will also give you more control over the information your customers see. Using social media to promote your website can boost your SEO, create additional sales channels, and increase your website traffic.

Lastly, you should also make sure your NAP properties are correct. These are also important for local SEO. Also, make sure to use the same NAP details in all online resources. You can also get referral traffic by getting listed in online directories. This way, crawlers will look into your directory page when searching for a local vendor.

Lastly, make sure your website is mobile-friendly. Google has made it clear that mobile-friendliness is an important ranking factor. You can check your website’s mobile-friendliness with Google’s Mobile-Friendly Test tool. By ensuring your website is mobile-friendly, you can improve its ranking in local searches. You should also try to improve page loading times by reducing code and optimizing images. Video content is also an excellent way to increase traffic to your real estate website and give potential clients useful information.

One of the most effective ways to improve your real estate website’s local SEO is to become active on social media. Many people rely on social media for information these days. If you have a presence on social media, your potential clients will be able to find you through it. It’s a great way to develop your audience and convert visitors into lifelong customers.